SEO for plumbers to get customers fast

We scan your site and tell you what to fix to rank top of Google for your local service.

Uptober promo ends: November 6, 2025
Hours
Minutes
Seconds

Analyzing your website

Give us a few seconds while we scan your web page

Your local ranking potential

You have a high chance of boosting your local ranking

Issue found with your headings

Learn which issues were detected with your headings… see how to fix

Issue with your keyword density

See suggested fixes with your service and city keywords… see how to fix

Site speed is affecting your ranking

Learn why your site is below the average load time… see how to fix

Plumbers!
peak inside

If you’ve dabbled with SEO and not seen the results, we designed this tool to make it easy. It’s for local business who know they offer a quality service, but who miss out to competitors just because they don’t get seen.

It analyzes your site and tells you what to do and how to do it. That way, you can be efficient with your time. Here’s exactly what it looks like…

Keeping it simple

No complicated dashboards. Just clear and practical checklists to improve your website’s local ranking based on what will make the biggest difference. 

All for the price of a cappuccino. 

Keeping it simple

We went through and did the nine tasks in the heading section and that alone made us go from about 50th in the rankings to number seven. 

I can’t believe it made that much of a change and we’re excited to see how high we go once we’ve done the copy section.

– Enrico Sgarbossa, Enrico’s Pizza

This is an amazing tool just because it’s so simple. For someone who doesn’t really know where to start with seo it was helpful to be told exactly what to do and how to do it. 

– Timothy Daily, TJ Wills

I think this is the must have tool for any local business. Costs basically nothing so it’s a no-brainer even if you’re small, unlike some of the other seo products out there. 

I love the live chat feature and Pat has patiently explained what to do on more than one occasion. Made such a difference to my google ranking straight away. 

– Aki’s, Massage Service

Rank it local has been such a help for my team. Love the design and how well laid out the app is. My top feature is the bit that tells you why things are important and how to do them. It’s easy and I’ve enjoyed learning while doing!

– Christian Tilt, Makilo

A refreshing change...

Unlike most SEO tools, we haven’t overcomplicated it.

You don’t need any experience or qualifications to understand what to do. When we want you to change a headline, we’ll just say ‘your headline sucks, change it to…’

No frills. No sugar-coating. Just common sense. 

A refreshing change

The Ultimate Guide to Plumber SEO

If you’re a plumber looking to attract more customers, this guide is designed to help your business to rank higher on Google whenever people look for plumbing services in your area.

We’ll walk you through the most effective SEO techniques for plumbing businesses that we’ve tried and tested ourselves, helping you increase visibility, generate leads, and grow your business.

Feel free to bookmark the detailed step-by-step plumber SEO checklist below:

✅ Local SEO Checklist for Plumbers

🔧 Website & On-Page SEO for Plumbers

  1. Add a headline (H1 tag) with your target keyword (e.g., “Emergency Plumber in [City]”).
  2. Include your target keyword in the first paragraph of your page content.
  3. Use location-based keywords throughout the content (e.g., “boiler repair in Manchester”).
  4. Keep page titles under 60 characters and include the main keyword + city.
  5. Write meta descriptions under 160 characters, incorporating local keywords and a call to action.
  6. Use proper subheading structure (H2, H3, etc.) to break up sections and improve readability.
  7. Embed a Google Map showing your business location on your Contact or About page.
  8. Create separate service pages for each offering (e.g., “Drain Unblocking,” “Toilet Installation”).
  9. Create individual location pages if you serve multiple areas (e.g., /plumber-birmingham/).
  10. Ensure your address is written in text, not just in images, so Google can read it.
  11. Include a local phone number with a local area code for trust and consistency.

📸 Image Optimization

  1. Compress all images using tools like TinyPNG or ShortPixel before uploading.
  2. Add descriptive ALT text including local keywords (e.g., “Plumber fixing pipe in [City]”).
  3. Use descriptive filenames for images (e.g., boiler-installation-manchester.jpg).
  4. Avoid oversized images – keep them under 150KB where possible.
  5. Use WebP format for better performance where supported.

⚙️ Technical SEO for Plumbers

  1. Ensure your website is mobile-friendly – test using Google’s Mobile-Friendly Tool.
  2. Test and improve load speed using PageSpeed Insights.
  3. Use HTTPS – your site should be secured with an SSL certificate.
  4. Install an SEO plugin like Yoast SEO or RankMath (if on WordPress).
  5. Use schema markup for LocalBusiness, Services, Reviews, and FAQs using Schema.org.
  6. Ensure clean and keyword-friendly URLs (e.g., /emergency-plumber-leeds/).
  7. Avoid duplicate content by writing unique content for each page and location.

🧩 Google Business Profile (GBP) Setup

  1. Claim or create your Google Business Profile at google.com/business.
  2. Use your official business name (avoid stuffing keywords).
  3. Add accurate NAP info (Name, Address, Phone) — it must match your website exactly.
  4. Select relevant business categories (e.g., “Plumber,” “Emergency Plumber”).
  5. Add detailed service descriptions and include your local keywords.
  6. Upload high-quality photos of your team, vehicles, completed jobs, and office.
  7. Regularly post updates with promotions, tips, or job highlights to keep your profile fresh.
  8. Enable messaging and add business hours for real-time engagement.

🧾 Local Listings & Citations

  1. List your business on local directories: Yelp, Checkatrade, TrustATrader, Angi, HomeAdvisor, Yell, Scoot, and your local Chamber of Commerce.
  2. Ensure your NAP is 100% consistent across all listings.
  3. Submit your site to data aggregators like Foursquare, Bing Places, and Apple Maps.
  4. Get listed on plumbing-specific directories if available in your country.

⭐️ Review & Reputation Management

  1. Encourage satisfied customers to leave Google reviews with specific details (e.g., “Fixed my leaking boiler in Bristol within an hour!”).
  2. Respond to all reviews – thank them for good ones, and address concerns politely in bad ones.
  3. Add a review widget to your website or embed your Google reviews.
  4. Use automated tools (like Podium, Birdeye, or GetMoreReviews) to request and manage reviews.

🧱 Bonus: Local Content Strategy

  1. Publish blog content around local plumbing issues (e.g., “Top 5 Causes of Frozen Pipes in [City]”).
  2. Use ‘People Also Ask’ and AnswerThePublic to find questions locals ask about plumbing.
  3. Create a ‘Plumber’s Guide’ for your area (e.g., “The Homeowner’s Plumbing Checklist for Cambridge”).
  4. Share completed job stories with photos and location (case study-style posts).
  5. Include customer testimonials with city names (e.g., “Mark from Luton says…”).

Best SEO For Plumbers: Our platform

That’s our full checklist of the most helpful things you can do when you start optimising your local SEO for plumbers.

Instead of a checklist for plumbers in general, if you want to start our free trial then our platform will scan YOUR plumbing website for the biggest things to change to get you ranking higher.

If you’d prefer to read on, let’s go into more detail about your audience, what ‘intent’ means as a plumbing business, and practically everything else you need to know.

Understanding Your Target Audience

Before diving into SEO, it’s crucial for plumbers like you to understand your target audience. Knowing who your customers are, what problems they face, and how they search for solutions will help you create a more effective SEO strategy.

Your website and content should be tailored to address the specific needs of homeowners, landlords, and commercial property managers who require plumbing services.

Who Hires Plumbers?

  • Homeowners looking for emergency repairs or maintenance.
  • Landlords who need ongoing plumbing services for rental properties.
  • Property managers overseeing multiple buildings.
  • Real estate agents seeking inspections before property sales.

Common Plumbing Pain Points

  • Leaking pipes and dripping taps.
  • Blocked drains and toilets.
  • Heating system failures.
  • Low water pressure.

How People Search for Plumbers

  • Voice search using smartphones and smart assistants.
  • Google searches for “emergency plumber near me.”
  • Social media recommendations and online reviews.

Understanding Plumber SEO

What is local SEO for Plumbers?

While we’ve given you the checklist above, if you didn’t understand any of the tasks then from this point we’ll talk more about what these mean and why they are important.

Ultimately, the best SEO for plumbers is the process of optimizing your website and online presence to rank higher in search engines like Google. That’s the goal.

It involves using relevant keywords, optimizing your website’s structure, and improving your online reputation to attract more local customers.

As a local business, doing in-person work, you’ll want to rank for plumbing keywords and services in your nearby area. This is no different from other local businesses who want to save time and money on travel expenses.

The value of SEO for Plumbing Contractors and Businesses

Plumbing businesses rely on local searches, such as “emergency plumber near me” or “boiler repair in [city].” Optimizing for these searches ensures that your business appears in front of people who need your services right away.

Plumber SEO vs. Generic SEO

Unlike generic SEO, plumber SEO is focused on local intent and immediate service needs. People searching for plumbing services typically need quick solutions. That’s why Google My Business (GMB) optimization, local keywords, and customer reviews play a crucial role.

For example, a local SEO strategy might focus on ranking for “best plumber in [city]” rather than a general term like “how does plumbing work.” The goal is to target high-intent searches that bring in paying customers.

Understanding Customer Intent for SEO Success

SEO success isn’t just about ranking high; it’s about understanding what potential customers are looking for and matching your content to their needs.

Whether it’s plumbers, or a completely different sector, customer intent falls into three categories: Informational, Navigational, and Transactional.

Types of Customer Intent For Plumbers

  • Informational Intent – Customers are looking for general information or DIY advice.
    • Example: “How to fix a dripping tap”
  • Navigational Intent – Customers are searching for a specific business or brand.
    • Example: “Joe’s Plumbing Services in London”
  • Transactional Intent – Customers are ready to book a service.
    • Example: “Emergency plumber near me 24/7”

Optimizing for Search Intent

  • Use informational blog content to target early-stage customers.
  • Optimize service pages for high-intent searches like “boiler repair in [city].”
  • Include branded search optimization for customers looking for your business.

SEO for Plumbing Franchise Businesses

If you run a multi-location plumbing business, ranking in multiple cities requires a structured SEO approach.

Best Practices for Multi-Location SEO

  • Create Individual Location Pages – Avoid duplicate content by making each page unique with location-specific testimonials and case studies.
  • Use Localized GBP Profiles – Set up separate Google Business Profiles for each location.
  • Citations for Each Location – Ensure NAP (Name, Address, Phone) consistency across directories like Yelp and TrustATrader.
  • Target City-Specific Keywords – Example: “Emergency plumber in Manchester” vs. “Emergency plumber in Liverpool.”

Advanced Local SEO Tactics

Local SEO is the key to capturing high-intent, location-based searches. Here are some advanced tactics to dominate local search results:

Hyperlocal Optimization Strategies

  • Neighborhood-Based Keywords – Instead of just “Plumber in Birmingham,” target “Plumber in Edgbaston.”
  • Localized Blog Content – Write articles on plumbing issues specific to local weather conditions.
  • Structured Data Markup (Schema) – Implement LocalBusiness Schema to boost visibility in search results.

Example: A New York plumber targeting boroughs separately (Brooklyn, Queens, Manhattan) increased their organic leads by 42% in 6 months.

Content Clustering for Plumbing Websites

Google favors websites that cover topics in-depth. Instead of standalone blog posts, content clustering helps build authority.

How to Structure a Content Cluster

  • Pillar Page: “Complete Guide to Emergency Plumbing”
  • Supporting Articles:
    • “What to Do If Your Pipes Burst”
    • “How to Stop a Leaking Pipe Until the Plumber Arrives”
    • “Emergency Plumber Cost Breakdown”

Benefits: Google sees your site as an authority, boosting rankings.

Local SEO for Plumbers Offering Specialized Services

If your plumbing business offers specialized services, targeting niche keywords can bring in high-value leads.

Optimizing for Specialized Plumbing Services

  • Boiler Repair SEO – Focus on keywords like “emergency boiler repair near me.”
  • Drain Unblocking SEO – Target “blocked drain specialist in [city].”
  • Commercial Plumbing SEO – Use “industrial plumbing contractor” instead of just “commercial plumbing.”

Example: A UK plumber specializing in gas safety certifications optimized for “landlord gas safety check London” and saw a 70% increase in inquiries.

Conversion Rate Optimization (CRO) for Plumbers

SEO drives traffic, but converting visitors into customers is the real goal.

How to Increase Website Conversions

  • A/B Test Call-to-Actions – “Call Now” vs. “Get a Free Quote”
  • Live Chat & WhatsApp Integration – 53% of users prefer messaging over calls.
  • Trust Signals – Display Gas Safe Register badges and customer testimonials.

Example: A Dallas-based plumbing company adding WhatsApp chat saw a 22% increase in bookings.

Negative SEO Prevention

Competitors or even bad actors might attempt to sabotage your rankings. Here’s how to protect your website.

Signs of Negative SEO

  • Sudden drop in rankings.
  • Spammy backlinks appearing in Google Search Console.
  • Fake negative reviews.

How to Prevent & Fix Negative SEO

  • Use Google’s Disavow Tool for spammy backlinks.
  • Set up Google Alerts for mentions of your business.
  • Encourage more genuine customer reviews to bury fake ones.

SEO for New Plumbing Businesses

Starting from scratch? Here’s a step-by-step SEO plan:

SEO Roadmap for New Plumbers

  1. Buy a domain with a plumbing keyword if possible.
  2. Set up a fast website (WordPress + Elementor is a great combo).
  3. Claim your Google Business Profile.
  4. Get listed on directories (TrustATrader, Checkatrade, HomeAdvisor).
  5. Start content marketing (weekly blog posts).

Paid Ads & SEO: A Winning Combination

SEO takes time, but Google Ads can bring instant results. A balanced strategy uses both.

How to Combine SEO & PPC

  • Use Google Ads to target high-intent searches (“emergency plumber near me”).
  • Use retargeting ads to bring back visitors who didn’t book.
  • Run YouTube ads based on search behavior (e.g., “How to fix a toilet”).

Example: A plumber running PPC + SEO saw a 300% ROI increase.

Best On-Page SEO for Plumbers

On-page SEO is about making sure your website is optimized for both users and search engines. This includes writing compelling service pages, adding location-based keywords, and ensuring fast page load speeds. If you’re unsure where to start, tools like Yoast SEO (for WordPress users) and Screaming Frog can analyze your website and provide actionable suggestions.

Content ideas for plumbers

For content ideas, AnswerThePublic is a great free tool that shows the most common plumbing-related questions people search for online. Plumbers can also improve their SEO by publishing how-to guides, customer case studies, and blog posts answering common issues like “How to Fix a Leaking Tap” or “Signs You Need a Professional Plumber”.

Marketing growth hacks for plumbers

Engaging with forums like Reddit and Quora can also provide insight into what homeowners frequently ask about plumbing, helping to craft content that resonates with potential customers.

Optimizing Your Plumbing Website for SEO

A well-optimized website is the foundation of a successful SEO strategy. Here’s what plumbers should focus on:

  • Mobile-Friendliness: Since most plumbing searches happen on mobile devices, ensure your website is responsive and loads quickly.
  • Clear CTAs (Call to Actions): Include prominent buttons like “Call Now,” “Get a Free Quote,” and “Book an Appointment.”
  • Fast Loading Speed: Google prioritizes fast websites. Use tools like Google PageSpeed Insights to improve your website’s speed.

Local SEO For Plumbers Keyword Optimization

We’ve had most success when we’ve been as specific as possible. For you, this might look like strategically place relevant plumbing keywords throughout your website, including:

  • Title tags: “Reliable Emergency Plumber in [City] – 24/7 Service”
  • Meta descriptions: “Need a plumber fast? Our team in [City] provides expert plumbing services with same-day service available. Call now!”
  • Image ALT text: “Plumber fixing a leaking pipe in [City].”
  • URL structures: yourwebsite.com/emergency-plumbing-[city]

Content Strategy for Plumbing Websites

Publishing helpful blog content can boost your rankings and attract more visitors. Example blog topics include:

  • “5 Signs You Need a Plumber Right Now”
  • “How to Prevent Frozen Pipes in Winter”
  • “Why Your Water Bill is Suddenly So High (And How a Plumber Can Help)”

Local SEO for Plumbers

Local SEO helps plumbing businesses connect with nearby customers who need services urgently. Unlike broad SEO, local SEO focuses on location-based searches, such as “emergency plumber in [city]”. One of the best ways to improve local SEO is by getting listed on local directories like Yelp, Angi, Checkatrade, and TrustATrader.

Tools for Plumber SEO

To find even more opportunities, plumbers should use tools like BrightLocal or Whitespark, which identify where competitors are listed. Additionally, networking with local businesses and joining Facebook community groups can help drive more word-of-mouth referrals.

How to measure and research SEO for plumbers

To measure progress, Google’s Local Search Ranking Factors Report is a great resource for understanding what influences rankings in your area.

Google My Business Optimization For Plumbers

Optimizing your Google My Business (GMB) profile can significantly improve your local rankings. Follow these steps:

  • Claim and verify your listing on Google My Business.
  • Fill out all details, including your business name, address, phone number, and services.
  • Use a plumbing-specific description: “[Your Business Name] has been serving [City] for over 10 years, providing expert plumbing solutions, including leak repairs, drain cleaning, and emergency services. Call us for fast and reliable service!”
  • Add high-quality photos of your team, equipment, and completed jobs.
  • Regularly post updates, promotions, or seasonal plumbing tips.

Google Business Profile Advanced Strategies

Your Google Business Profile (GBP) is one of the most powerful tools for local SEO. Most plumbing customers look for services within their area, and GBP ensures you appear in local searches and Google Maps results.

Advanced GBP Optimization Tactics

  • Use Geo-Tagged Images – Before uploading images to your GBP, add location metadata to show Google exactly where the picture was taken.
  • Post Weekly Updates – Share blog posts, promotions, or before-and-after job photos.
  • Enable GBP Messaging – Allow customers to message you directly from Google Search.
  • Track GBP Analytics – Monitor search queries, customer actions, and calls to refine your strategy.

Example: A London-based plumber who added weekly updates about common plumbing problems saw a 17% increase in local searches in just 3 months.

How to Rank Your Plumbing Business on Google

Getting your plumbing business to rank on Google requires an understanding of how search engines work and what potential customers are searching for. While SEO involves multiple strategies, plumbers should start by ensuring they have a Google My Business profile, a well-structured website, and content that answers common customer questions.

Free and paid resources for Plumber SEO

A great way to begin is by exploring Google’s “People Also Ask” section for plumbing-related searches. Using tools like Google Search Console, Ahrefs, and Ubersuggest can also help plumbers find out what keywords are bringing traffic to their competitors. To get a deeper understanding, consider following Google’s SEO Starter Guide or enrolling in free SEO courses from platforms like Moz and HubSpot.

The Power of Local Citations

Local citations help Google confirm your business’s legitimacy. List your plumbing business on directories such as:

  • Yelp
  • Angi (formerly Angie’s List)
  • HomeAdvisor
  • TrustATrader
  • Local Chamber of Commerce websites

How to Rank in the Local Pack

The local pack is the top three local business listings displayed in Google search results. To rank here as a plumber:

  • Encourage customers to leave reviews. Example: “Had a great experience? Please leave us a Google review to help others find reliable plumbing services in [City]!”
  • Consistently update your business profile with new services and promotions.
  • Get local backlinks from other businesses, such as hardware stores or home improvement blogs.

Link Building Strategies for Plumbing SEO

Link building is essential for increasing your website’s authority and improving search rankings. Plumbers can acquire high-quality backlinks by writing guest posts on home improvement blogs, getting listed in local directories, and forming partnerships with real estate agencies and contractors.

SEO tips for plumbers: shareable content

Another effective method is creating shareable content, such as guides on preventing common plumbing issues or infographics about water-saving tips. Plumbers can also participate in local sponsorships and charity events, which often lead to backlinks from reputable community websites.

Monitoring tools for plumbers

To monitor backlink progress, tools like Ahrefs, Moz Link Explorer, and Majestic can help track earned links and identify new opportunities.

Let’s go into a few of the strategies.

Why Backlinks Matter for Plumbers

Backlinks (links from other websites to yours) increase your authority in Google’s eyes. The more relevant backlinks you have, the higher you rank.

The Best Link-Building Techniques

  • Guest Posting: Write blog posts for local home improvement websites. Example: “How to Fix Common Plumbing Problems Before Calling a Professional.”
  • Partner with Local Businesses: Get backlinks from real estate agents, contractors, or hardware stores.
  • Get Listed on Review Sites: Listings on platforms like TrustATrader improve credibility and SEO.

Technical SEO for Plumbing Websites

Mobile Optimization

Since most plumbing customers search on mobile devices, test your site’s mobile performance using Google’s Mobile-Friendly Test tool.

Site Speed & Core Web Vitals

Google prioritizes websites that load fast. Compress images, enable browser caching, and use a lightweight theme to improve speed.

Schema Markup SEO for Plumbers

Using schema markup helps Google display more detailed information about your business. Adding Local Business Schema can make your listing stand out.

Voice Search Optimization for Plumbers

With more people using voice assistants like Alexa, Google Assistant, and Siri, optimizing for voice search is essential. Unlike traditional text-based searches, voice queries are more conversational and question-based. Optimizing for these queries will help you capture potential customers who need immediate assistance.

How to Optimize for Voice Search

  • Use natural, conversational keywords that match how people speak.
  • Optimize for long-tail keywords like “Where can I find a 24-hour plumber near me?”
  • Implement FAQ schema to help your content rank in voice search results.
  • Focus on local intent with location-based keywords.

SEO for Emergency Plumbing Services

Emergency plumbing services require an immediate response, meaning your SEO strategy should prioritize speed, visibility, and mobile accessibility. Most emergency plumbing searches happen on mobile, and Google favors websites that provide quick solutions.

Key SEO Elements for Emergency Services

  • Dedicated Emergency Plumbing Page: Create a landing page optimized for “24/7 plumber near me.”
  • Click-to-Call Buttons: Make it easy for customers to contact you instantly.
  • Fast Website Load Speed: Google prioritizes fast-loading pages, especially on mobile.
  • Emergency-Related Keywords: Optimize for terms like “urgent plumber in [City].”

Advanced Keyword Research for Plumbers

Finding the right keywords ensures that your plumbing website attracts high-intent visitors. Many plumbing businesses fail because they only target generic keywords without considering customer intent and competition.

How to Find High-Converting Keywords

  • Use keyword research tools like Ahrefs, Semrush, and Google Keyword Planner.
  • Identify LSI (Latent Semantic Indexing) keywords related to plumbing, such as “boiler repair specialist.”
  • Perform competitor keyword analysis to see what’s driving traffic to other plumbing businesses.
  • Focus on long-tail keywords that indicate immediate customer intent (e.g., “how to fix a burst pipe in winter”).

Lead Generation Strategies Beyond SEO

While SEO is a powerful tool, plumbing businesses should combine it with other lead generation strategies to maximize visibility and conversions. A multi-channel approach ensures you capture leads from various sources, not just search engines.

Additional Lead Generation Strategies

  • Google Local Services Ads (LSAs): Appear in “Google Guaranteed” listings for instant trust.
  • Facebook Lead Ads: Target local homeowners looking for plumbing services.
  • Email Marketing Campaigns: Send reminders and promotions to past customers.

The Role of Social Media in Plumber SEO

Social media may not directly impact SEO rankings, but it plays a crucial role in building brand awareness, engaging customers, and driving traffic to your website. A strong social presence can enhance credibility and help you reach more local customers.

Best Social Media Platforms for Plumbers

  • Facebook & Instagram: Share before/after job photos, customer testimonials, and promotions.
  • TikTok & YouTube: Create short explainer videos, such as “How to fix a leaking pipe.”
  • LinkedIn: Network with contractors, real estate agents, and property managers.

How to Dominate Google’s Featured Snippets

Featured snippets (also known as “Position 0”) appear at the top of Google search results and provide quick answers to user queries. Structuring your content properly increases the chances of your website being featured.

Strategies to Get Featured

  • Write FAQ-style content that directly answers plumbing-related questions.
  • Use bullet points and numbered lists to make content easier to scan.
  • Optimize for “People Also Ask” questions in Google Search.

YouTube SEO for Plumbers

Video marketing is one of the fastest-growing trends in SEO. YouTube is the second-largest search engine, and optimizing videos for plumbing services can help generate leads and build trust.

How to Optimize Plumbing Videos

  • Create how-to videos (e.g., “How to fix a clogged toilet”).
  • Optimize titles, descriptions, and tags with plumbing-related keywords.
  • Add clickable calls-to-action (CTAs) directing viewers to your website.

Reputation Management & Review SEO

Google prioritizes businesses with strong reputations. Encouraging and managing online reviews is crucial for SEO and customer trust.

How to Improve Your Online Reputation

  • Encourage positive reviews from satisfied customers.
  • Use review management tools like Birdeye or Podium to automate review requests.
  • Respond professionally to both positive and negative reviews.

Creating a Plumbing Blog that Attracts Traffic

A well-maintained blog can significantly improve your website’s SEO, establish you as an industry expert, and drive organic traffic.

Blog Content Ideas for Plumbers

  • “How to Prevent Frozen Pipes in Winter.”
  • “5 Signs You Need a Plumber Right Now.”
  • “Why Your Water Bill is Suddenly So High.”

Hyperlocal SEO Strategies

Hyperlocal SEO focuses on optimizing your website for specific neighborhoods rather than just cities. This helps plumbers dominate search results in their immediate service area.

How to Implement Hyperlocal SEO

  • Create location-based service pages for each area.
  • Join local Facebook groups and forums.
  • Get listed on local business directories.

Schema Markup for Plumbing Services

Schema markup helps search engines understand your content better, making your listing stand out in search results.

Types of Schema Markup to Use

  • LocalBusiness schema for business details.
  • FAQ schema for common plumbing questions.
  • Review schema to showcase star ratings.

Internal Linking Strategy for Plumbing Websites

Internal linking improves website navigation and helps distribute SEO authority across your pages.

Best Practices for Internal Linking

  • Link service pages to relevant blog posts.
  • Use descriptive anchor text like “emergency plumbing solutions.”
  • Avoid orphan pages by ensuring all pages are connected.

(And so on for the remaining sections…)

By implementing these strategies, your plumbing business can rank higher on Google, attract more local customers, and increase revenue. Stay consistent, track results, and refine your approach over time.

SEO Services For Plumbers

We offer extensive SEO services for plumbers in every location, including Google My Business, local rankings, and full use of our platform.

We scan your site for up to 37 factors. And if you don’t want to complete these changes then we can do it for you.

What else do we offer as SEO services for plumbers?

  • Free site audit (part of the free trial)
  • One to one customer service (just get in touch on the chat)
  • Expert advice and tailored plans (we can do the whole list for you, plus your Google My Business account.

If you’re looking for Keyword research, we also offer extensive insights as part of our packaged SEO services for plumbers.

Best SEO Agency For Plumbers

We believe that we are the best SEO agency for plumbers.

Our research shows us that applying tried and tested strategies across local business like plumbing is almost guaranteed to get you onto the first page – and in some cases much higher.

There are also other options out there. We found these were mainly agencies who had packaged themselves up as sector experts, but not necessarily local SEO experts.

What To Look For In An SEO Agency For Plumbers

Ultimately, most sectors should follow a similar marketing and SEO strategy, with the biggest variables being:

  • Audience. i.e Plumbers would speak to a different audience than Lawyers
  • Tone of voice – again, this relates to the type of sector
  • Country or location. While there are similarities, there are regional differences in SEO between countries, even when they are close neighbours like the UK and the US. These may be as simple as spelling differences, but should be taken into account

Ultimately, we’d love to help you out and believe we can assist anyone looking for an SEO agency for plumbers. However, if you wanted someone you could have face to face meetings with, then you may choose to opt for a local SEO agency.

Conclusion: Finding The Best SEO Company For Plumbers

  • Experience in the plumbing sector
  • Previous case studies that relate to plumbing or another similar trade
  • Excellent results in terms of traffic increases and sales increases
  • A local SEO agency for plumbers so you can have face to face meetings
  • Both local SEO services and Google My Business experience

FAQs

How much should I pay someone for Plumber SEO?

The cost of local SEO for plumbers varies depending on the level of service. Hiring a professional SEO company can cost between £500-£2000 per month, but this investment can generate consistent leads and more calls for your plumbing business.

If you’re just starting, you can implement basic SEO strategies like optimizing your Google My Business listing and adding local keywords to your website.

How do I market myself as a plumber?

To market yourself as a plumber, focus on local SEO, social media advertising, and customer referrals. Ensure that your website is optimized for plumber SEO keywords and list your services on local directories such as TrustATrader, Checkatrade, and HomeAdvisor. Running Facebook Ads and Google Ads targeting homeowners in your area can also generate more leads.

Can plumbers make 100k a year in the UK?

Yes, plumbers in the UK can earn over £100,000 per year, especially those who run a successful business and have a strong online presence. By optimizing your website with plumbing SEO techniques, leveraging Google My Business, and running PPC campaigns, you can attract high-paying customers and grow your revenue.

Best SEO For Plumbers: Conclusion

By implementing these SEO strategies, your plumbing business can rank higher on Google, attract more local customers, and increase revenue. Local SEO for plumbers is an ongoing process, but with consistent effort, you’ll see long-term results.

Ready to grow your plumbing business? Start optimizing your website today!

Appear higher in local search results

Need more Information?

We get it, this SEO, Optimisation, ranking stuff feels deliberately complicated – when really its more about the effort you’re able to put in than any real ‘magic’. Want to talk about it?

This content was hidden!